Posted by: zhak39 | July 16, 2010

Old Spice Guy–Redux

Kaitlyn–thought you’d get a kick out of this one….

Vodpod videos no longer available.


  1. My 11 year old son has found himself with too much time on his hands this summer. He’s spent considerable time finding interesting things on line. For example, he and I went through all of the Old Spice commercials with this guy.

    And, I found myself with some additional knowledge: this line of commercials was interesting enough to garner time on NPR recently. I found out that this guy and the camera men literally have just been shooting these commercials totally off-the-cuff, in one take. If there are scripts, they’re minimal.

    The message is wonderful when you think about it — How do you re-energize a fragrance that our grandfathers used, and make it something 20-somethings would wear? This ad campaign is perfect.

    And it’s great for me. My 13 year old daughter loves the scent and, I can buy perhaps 4 bottles of Old Spice compared with one bottle of my preferred fragrance, Polo Silver.

    I have an affection for all of this because each Christmas season, I take the kids to the fragrance section of the regional upscale clothing store and we spent considerable time spraying stuff onto little cards and determining what shall be my fragrance for the year.

    Of course, I always pick something that doesn’t sell.

    I have to order Polo Silver on-line because it’s not in stores.

    I have Old Spice as a back-up for when I work out in the gym.

  2. Technologies have evolved to re-make marketing. Some of these viral campaigns are flat out stupid–like the plasticized Burger King gnome commercials that go straight to YouTube and are of niche interest but really offensive on many levels. This particular one is really fun although I am sure that there is someone out there that objects on racial or cultural or cosmological or some such grounds. I can’t say that I would watch 187 30 second shots but when this was pointed out to me, I laughed.

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